Hi
I am Ioana Carp, the human behind Denkbar.
I am fond of new brands and skilful storytelling and want to help businesses grow.
After more than 10 years spent designing brand communication in advertising, game design, and tech, I am refocusing my attention on emerging businesses from my base in Vienna, Austria.
My approach merges structure with playfulness to drive both success and creativity. By applying diverse creative skills and techniques, I help entrepreneurs find new ways to innovate while telling a story.
Throughout my career, I've shaped stories across a wide spectrum: from 60-second TV commercials to interactive games, and even unlikely narratives about software engineering.
What has tied all my projects together is the human element behind it all.
Currently, I am looking for humans to write better business stories with.
Brands I worked with
Red Bull - Siemens - BMW - Procter & Gamble - Kaufland - Colgate-Palmolive - Inditex - Bayer - Riso Scotti - BRD Groupe Societe Generale - Philip Morris - Electrolux - SQUARS - Hensoldt - Oroundo
Red Bull - Siemens - BMW - Procter & Gamble - Kaufland - Colgate-Palmolive - Inditex - Bayer - Riso Scotti - BRD Groupe Societe Generale - Philip Morris - Electrolux - SQUARS - Hensoldt - Oroundo
Red Bull - Siemens - BMW - Procter & Gamble - Kaufland - Colgate-Palmolive - Inditex - Bayer - Riso Scotti - BRD Groupe Societe Generale - Philip Morris - Electrolux - SQUARS - Hensoldt - Oroundo Red Bull - Siemens - BMW - Procter & Gamble - Kaufland - Colgate-Palmolive - Inditex - Bayer - Riso Scotti - BRD Groupe Societe Generale - Philip Morris - Electrolux - SQUARS - Hensoldt - Oroundo
Kaufland - Colgate-Palmolive - Inditex - Bayer - Riso Scotti - BRD Groupe Societe Generale - Philip Morris - Electrolux - SQUARS - Hensoldt - Oroundo - Red Bull - Siemens - BMW - Procter & Gamble
Kaufland - Colgate-Palmolive - Inditex - Bayer - Riso Scotti - BRD Groupe Societe Generale - Philip Morris - Electrolux - SQUARS - Hensoldt - Oroundo - Red Bull - Siemens - BMW - Procter & Gamble
Kaufland - Colgate-Palmolive - Inditex - Bayer - Riso Scotti - BRD Groupe Societe Generale - Philip Morris - Electrolux - SQUARS - Hensoldt - Oroundo - Red Bull - Siemens - BMW - Procter & Gamble Kaufland - Colgate-Palmolive - Inditex - Bayer - Riso Scotti - BRD Groupe Societe Generale - Philip Morris - Electrolux - SQUARS - Hensoldt - Oroundo - Red Bull - Siemens - BMW - Procter & Gamble
Humans I worked with
“She’s amazing.”
— Happy client
“She’s brilliant.”
— Crazy client