• With focus on 1-3 topics, in one 4-hour session.

• Topics range from brand values to content plans.

• Ideally with max. 4 people

• 3-5 brand values to guide your business story

• A brand positioning framework and 2-5 key differentiators

• Emotional and functional benefits for your product

• Key messages to keep you consistent and understandable

• Tactics to build trust and emotional connection

• A distinct brand voice and personality

• A brand booklet to guide your efforts and align your team

• You are launching a brand and think long-term

• You want to build a foundation for your marketing efforts

• You need a strong positioning for your product

• You want to plan your content

• You can’t afford an agency

One client launching a new fast-casual gastronomy business reached out right after defining their business plan.

In a series of workshops, Denkbar helped define goals, and developed a whole brand identity - with values, voice, personality and positioning.

The work continued with a content strategy: creative ideas for the larger narrative, themes to develop across formats, as well as channel setup, milestones, and a content production plan.

1,500 EUR + VAT